Friday, March 5, 2010

Adnetwork Canada Welcomes Mac's Milk

Adnetwork Canada grows with Mac’s Digital Media Network

Toronto, ON March 9, 2010 – Adnetwork Canada announces its latest digital network offering, Mac’s/ Couche-Tard, one of the most innovative retailers in the convenience industry. With over 1,400 locations across Canada the Mac’s Digital Media Network reaches 560 million visitors each year, generating 1,100 transactions per day, per store. As the largest c-store in Canada, the digital network attracts local and national brands of all kinds and sizes.

The Mac’s Digital Media Network boasts two 32 inch digital screens in each location, with one or two 17 inch POS screens at the cash. A ten second advertisement is played on average 192 times per day on all screens. A five second advertisement played on the POS screens play a minimum of 384 times per day.

This digital out-of-home media partnership will allow marketers to plan integrated sales and marketing campaigns based on solid business objectives, targeting by region, audience, and age. It will give advertisers the opportunity to interact with the consumer while they are on-the-go. The ability to change marketing offers at a moment’s notice will help keep content fresh and relevant; the real-time delivery of in-store media allows for localized information, specialized content, and targeted advertising opportunities.

“The partnership between Adnetwork Canada and Mac’s/Couche-Tard will allow marketers to leverage digital out-of-home media, and reach today’s highly mobile consumer,” said Troy Weston, Principal of Adnetwork Canada.

By optimizing this digital out-of-home network, companies can engage with consumers where they shop on-the-go. By providing marketers with a holistic approach to their planning needs, Adnetwork Canada makes marketing campaigns more powerful and profitable.

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Adnetwork Canada is led by two veterans of the media game; Terry Stacey and Troy Weston, both of whom have worked for Canada's largest media companies. They bring tremendous knowledge of all forms of media and marketing. Their combined experience includes providing strategic counsel for custom marketing solutions with a strong focus on broadcast, sport, entertainment and event marketing properties. Their sales experience includes an award winning track record in publishing, broadcasting, and digital media.

Mac’s Convenience Stores is a division of Alimentation Couche Tard Inc., together they represent the 4th largest convenience retailer in North America with a network of over 4,800 stores across Canada and the United States. Pinpoint is very proud to have such a distinguished partner, and to be able to offer our clients access to their expansive network.

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